{"title":"Alter Ego","description":null,"products":[{"product_id":"alter-ego-plasmante-universal-waving-lotion-300ml","title":"Alter Ego Plasmante Universal Waving Lotion 10.14 Fl. Oz.","description":"\u003cp\u003eFor flat, straight or low volume hair that wish to give tone, hold and traditional waves. Universal Waving Lotion is a permanent lotion enriched with Amino Acids to create volume and waves on all hair types (natural, colored and treated) without affecting the tone of colored hair.\u003c\/p\u003e\n\u003cp\u003eThe result will be a defined perm, characterized by high wave hold, with shiny, radiant and protected hair. Its formula is enriched with Cysteamine, a gentle organic substance that reduces the processing time by 50%, and Hydrolyzed Oats for a restructuring, hydrating and softening action. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53740844581158,"sku":"bs260822093039","price":29.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at05-32-5332090008BassettSalonSolutions.png?v=1787344380"},{"product_id":"alter-ego-plasmante-universal-neutralizer-750ml","title":"Alter Ego Plasmante Universal Neutralizer 25.35 Fl. Oz.","description":"\u003cp\u003eFor flat, straight or low volume hair that wish to give tone, hold and traditional waves. Universal Neutralizer is a neutralizer suitable for all hair types to protect the hair and neutralize during the setting time of rollers. The result will be a defined perm, characterized by high wave hold, with shiny, radiant and protected hair. Its formula is enriched with Lactic Acid and Sugar to give shine and volume while protecting natural and synthetic pigments. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUSAGE\u003c\/strong\u003e \u003cbr\u003eApply the product with its bottle on each individual section \u003cbr\u003eWrap in rollers \u003cbr\u003eRinse and unroll the rollers once the processing time is over\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53740894486822,"sku":"bs260822093038","price":27.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at05-34-3432090009BassettSalonSolutions.png?v=1787344486"},{"product_id":"alter-ego-plasmante-rebalancing-spray-5-07-fl-oz","title":"Alter Ego Plasmante Rebalancing Spray 5.07 Fl. Oz.","description":"\u003cp\u003eFor flat, straight or low volume hair that wish to give tone, hold and traditional waves. Rebalancing Spray acts on the cuticle after setting for just one minute, sealing the hair shaft and neutralizing any alkaline residue and odor, restoring elasticity and shine.\u003c\/p\u003e\n\u003cp\u003eThe result will be a defined perm, characterized by high wave hold, with shiny, radiant and protected hair. Its formula is enriched with Keratin with a restructuring and rebalancing action on the fiber, Hydrolyzed Wheat Protein and citrus extracts of orange and grapefruit. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53740931154214,"sku":"bs260822093037","price":30.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at05-36-3732090010BassettSalonSolutions.png?v=1787344604"},{"product_id":"alter-ego-shapego-modulator-liter","title":"Alter Ego Shapego Modulator Liter","description":"\u003cp\u003e\u003cstrong\u003eSHAPEGO IS DEDICATED TO SHAPE\u003c\/strong\u003e \u003cbr\u003eWhether you desire pure straightness, a smooth natural effect or well-defined curls, you can experience all the expressive power of style without sacrificing the perfection of shape with these in-salon treatments! \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e SHAPE MODULATOR\u003c\/strong\u003e \u003cbr\u003eAnti-Frizz Taming Treatment with Heat Protect Complex that gives shape to the style of curly hair, making it soft and well defined. It reduces the volume and has an effective anti-frizz effect. Results last up to 3 months.\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53741090865446,"sku":"bs260822093036","price":504.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at05-39-4432090050BassettSalonSolutions.png?v=1787344791"},{"product_id":"alter-ego-shapego-perfector-liter","title":"Alter Ego Shapego Perfector Liter","description":"\u003cp\u003e\u003cstrong\u003eSHAPEGO IS DEDICATED TO SHAPE\u003c\/strong\u003e \u003cbr\u003eWhether you desire pure straightness, a smooth natural effect or well-defined curls, you can experience all the expressive power of style without sacrificing the perfection of shape with these in-salon treatments!\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e SHAPE PERFECTOR\u003c\/strong\u003e \u003cbr\u003eClassic Straightening Treatment with Heat Protect Complex that gives shape to the style of very curly and frizzy natural or treated hair, and has a long-lasting, straightening effect. It boosts shine, reduces volume and leaves hair soft. Results last up to 3 months.\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53741151355174,"sku":"bs260822093035","price":504.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at05-42-1232090051BassettSalonSolutions.png?v=1787344939"},{"product_id":"alter-ego-shapego-no-yellow-perfector-liter","title":"Alter Ego Shapego No Yellow Perfector Liter","description":"\u003cp\u003e\u003cstrong\u003eSHAPEGO IS DEDICATED TO SHAPE\u003c\/strong\u003e \u003cbr\u003eWhether you desire pure straightness, a smooth natural effect or well-defined curls, you can experience all the expressive power of style without sacrificing the perfection of shape with these in-salon treatments! \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e NO YELLOW SHAPE PERFECTOR\u003c\/strong\u003e \u003cbr\u003eStraightening Treatment that gives shape to the style of blonde, very bleached or white hair, bestowing perfect natural smoothness and neutralising undesirable warm tones. Results last up to 3 months.\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53741242515750,"sku":"bs260822093034","price":504.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at05-43-2832090052BassettSalonSolutions.png?v=1787345018"},{"product_id":"alter-ego-shapego-taming-mask-liter","title":"Alter Ego Shapego Taming Mask Liter","description":"\u003cp\u003e\u003cstrong\u003eSHAPEGO IS DEDICATED TO SHAPE\u003c\/strong\u003e \u003cbr\u003eWhether you desire pure straightness, a smooth natural effect or well-defined curls, you can experience all the expressive power of style without sacrificing the perfection of shape with these in-salon treatments! \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e SHAPEGO TAMING MASK\u003c\/strong\u003e \u003cbr\u003eDisciplining Anti-frizz Mask is specifically formulated to maintain the Shapego straightening treatment. Its rich and creamy formulation detangles, moisturises and nourishes in depth. It performs an anti-static action without weighing down the hair, and makes the hair straight, silky and elastic.\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53741323813158,"sku":"bs260822093033","price":45.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at05-45-4032090053BassettSalonSolutions.png?v=1787345150"},{"product_id":"alter-ego-chromego-anti-orange-shampoo-1-69-fl-oz","title":"Alter Ego ChromEgo Anti-Orange Shampoo 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eNeutralising shampoo that counteracts unwanted orange tones by giving a cool brown tone. Ideal for brown, coloured hair (tone 3, 4, 5, 6). The ANTI-ORANGE family is dedicated to protecting colored hair with a neutralising effect on unwanted orange tones. It keeps the colour bright and intense for a long time, leaving the hair soft and shiny while balancing the unwanted orange tone.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic color, thanks to the Veneto Walnut phytocomplex, which preserves the hair’s brilliance and vibrancy. The addition of ingredients, such as organic grape skins from Emilia, Sicilian lemons, apples from Trentino and organic wheat bran help to further protect the colour of colored or bleached hair. The formulas are enriched with an intense blue pigment that effectively neutralises and counteracts unwanted orange tones. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53741673644326,"sku":"bs260822093032","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at05-55-2232041001BassettSalonSolutions.png?v=1787345843"},{"product_id":"alter-ego-chromego-anti-orange-shampoo-10-14-fl-oz","title":"Alter Ego ChromEgo Anti-Orange Shampoo 300ml (10.14 Fl. Oz.)","description":"\u003cp\u003eNeutralising shampoo that counteracts unwanted orange tones by giving a cool brown tone. Ideal for brown, coloured hair (tone 3, 4, 5, 6). The ANTI-ORANGE family is dedicated to protecting colored hair with a neutralising effect on unwanted orange tones. It keeps the colour bright and intense for a long time, leaving the hair soft and shiny while balancing the unwanted orange tone.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic color, thanks to the Veneto Walnut phytocomplex, which preserves the hair’s brilliance and vibrancy. The addition of ingredients, such as organic grape skins from Emilia, Sicilian lemons, apples from Trentino and organic wheat bran help to further protect the colour of colored or bleached hair. The formulas are enriched with an intense blue pigment that effectively neutralises and counteracts unwanted orange tones. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53741675381030,"sku":"bs260822093031","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at05-58-4532041002BassettSalonSolutions.png?v=1787345931"},{"product_id":"alter-ego-chromego-anti-orange-shampoo-32-1-fl-oz","title":"Alter Ego ChromEgo Anti-Orange Shampoo 950ml (32.1 Fl. Oz.)","description":"\u003cp\u003eNeutralising shampoo that counteracts unwanted orange tones by giving a cool brown tone. Ideal for brown, coloured hair (tone 3, 4, 5, 6). The ANTI-ORANGE family is dedicated to protecting colored hair with a neutralising effect on unwanted orange tones. It keeps the colour bright and intense for a long time, leaving the hair soft and shiny while balancing the unwanted orange tone.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic color, thanks to the Veneto Walnut phytocomplex, which preserves the hair’s brilliance and vibrancy. The addition of ingredients, such as organic grape skins from Emilia, Sicilian lemons, apples from Trentino and organic wheat bran help to further protect the colour of colored or bleached hair. The formulas are enriched with an intense blue pigment that effectively neutralises and counteracts unwanted orange tones. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53741675807014,"sku":"bs260822093030","price":60.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at05-59-5732041003BassettSalonSolutions.png?v=1787346004"},{"product_id":"alter-ego-chromego-anti-red-shampoo-10-14-fl-oz","title":"Alter Ego ChromEgo Anti-Red Shampoo 300ml (10.14 Fl. Oz.)","description":"\u003cp\u003eNeutralising shampoo that counteracts unwanted red tones for a cool brown effect. Ideal for natural or coloured brown hair (tone 3, 4, 5). The ANTI-RED family is dedicated to protecting colored hair with a neutralising effect on unwanted red tones. It keeps the colour bright and intense for a long time, leaving the hair soft and shiny while balancing the unwanted red tone.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic color, thanks to the Veneto Walnut phytocomplex, which preserves the hair’s brilliance and vibrancy. The addition of ingredients, such as organic grape skins from Emilia, Sicilian lemons, apples from Trentino and organic wheat bran help to further protect the colour of coloured or bleached hair. The formulas are enriched with an intense green pigment that effectively neutralises and counteracts unwanted red tones. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53741681508646,"sku":"bs260822093029","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at06-04-1732041005BassettSalonSolutions.png?v=1787346270"},{"product_id":"alter-ego-chromego-anti-red-shampoo-32-1-fl-oz","title":"Alter Ego ChromEgo Anti-Red Shampoo 950ml (32.1 Fl. Oz.)","description":"\u003cp\u003eNeutralising shampoo that counteracts unwanted red tones for a cool brown effect. Ideal for natural or coloured brown hair (tone 3, 4, 5). The ANTI-RED family is dedicated to protecting colored hair with a neutralising effect on unwanted red tones. It keeps the colour bright and intense for a long time, leaving the hair soft and shiny while balancing the unwanted red tone.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic color, thanks to the Veneto Walnut phytocomplex, which preserves the hair’s brilliance and vibrancy. The addition of ingredients, such as organic grape skins from Emilia, Sicilian lemons, apples from Trentino and organic wheat bran help to further protect the colour of coloured or bleached hair. The formulas are enriched with an intense green pigment that effectively neutralises and counteracts unwanted red tones. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53741681639718,"sku":"bs260822093028","price":60.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at06-04-4332041006BassettSalonSolutions.png?v=1787346312"},{"product_id":"alter-ego-chromego-color-care-shampoo-1-69-fl-oz","title":"Alter Ego ChromEgo Color Care Shampoo 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eRich and creamy shampoo, ideal for cleansing and protecting cosmetic hair color. The COLOR CARE family is dedicated to the protection of coloured and bleached hair. It extends color brightness and intensity leaving the hair soft and shiny.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic colour, thanks to the Veneto Walnut essence of vine which preserves the hair’s brilliance and vibrancy. The addition of nourishing ingredients such as Shea Butter and essence of vine provides softness and silkiness while preserving colour over time. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53741683048742,"sku":"bs260822093027","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at06-06-5632041007BassettSalonSolutions.png?v=1787346424"},{"product_id":"alter-ego-chromego-color-care-shampoo-10-14-fl-oz","title":"Alter Ego ChromEgo Color Care Shampoo 300ml (10.14 Fl. Oz.)","description":"\u003cp\u003eRich and creamy shampoo, ideal for cleansing and protecting cosmetic hair color. The COLOR CARE family is dedicated to the protection of coloured and bleached hair. It extends color brightness and intensity leaving the hair soft and shiny.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic colour, thanks to the Veneto Walnut essence of vine which preserves the hair’s brilliance and vibrancy. The addition of nourishing ingredients such as Shea Butter and essence of vine provides softness and silkiness while preserving colour over time. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53741684424998,"sku":"bs260822093026","price":37.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at06-07-3332041008BassettSalonSolutions.png?v=1787346465"},{"product_id":"alter-ego-chromego-silver-maintain-shampoo-50ml-1-69-fl-oz","title":"Alter Ego ChromEgo Silver Maintain Shampoo 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eAnti-yellow neutralizing shampoo gently cleanses and effectively counteracts unwanted yellow tones, enhances shine and promotes longlasting brilliance. The hair is silky, easy to comb and soft to the touch. The SILVER MAINTAIN family is dedicated to the protection and maintenance of blonde, grey, lightened, natural, coloured or bleached hair.\u003c\/p\u003e\n\u003cp\u003eCosmetic colour-protecting formulas enriched with phytocomplex from Veneto Walnuts, chlorella vulgaris microalgae and White Lupine preserve the hair’s brilliance and vibrancy. The addition of purple pigment neutralises unwanted yellow tones. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742071972134,"sku":"bs260822093025","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at06-48-1732041013BassettSalonSolutions.png?v=1787348903"},{"product_id":"alter-ego-chromego-silver-maintain-shampoo-50ml-10-14-fl-oz","title":"Alter Ego ChromEgo Silver Maintain Shampoo 300ml (10.14 Fl. Oz.)","description":"\u003cp\u003eAnti-yellow neutralizing shampoo gently cleanses and effectively counteracts unwanted yellow tones, enhances shine and promotes longlasting brilliance. The hair is silky, easy to comb and soft to the touch. The SILVER MAINTAIN family is dedicated to the protection and maintenance of blonde, grey, lightened, natural, coloured or bleached hair.\u003c\/p\u003e\n\u003cp\u003eCosmetic colour-protecting formulas enriched with phytocomplex from Veneto Walnuts, chlorella vulgaris microalgae and White Lupine preserve the hair’s brilliance and vibrancy. The addition of purple pigment neutralises unwanted yellow tones. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742072168742,"sku":"bs260822093024","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at06-49-0932041014BassettSalonSolutions.png?v=1787348958"},{"product_id":"alter-ego-cureego-hydraday-shampoo-50ml-1-69-fl-oz","title":"Alter Ego CureEgo Hydraday Shampoo 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eIdeal for all hair types for frequent use, it preserves the water balance of the hair fiber, gently cleansing while restoring shine, moisture and vitality. Its formula cleanses gently and is also suitable for daily use.The HYDRADAY family was developed as an ideal solution to preserve the proper hydrolipidic film after frequent washing.\u003c\/p\u003e\n\u003cp\u003eThe products are formulated with fermented Rice Water, rich in antioxidants, amino acids and proteins, which promote a healthy hair appearance and prevent dehydration. The formulas, enriched with essence of vine from the Emilian hills, give the hair shine and elasticity. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742073872678,"sku":"bs260822093023","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at06-51-2232041017BassettSalonSolutions.png?v=1787349098"},{"product_id":"alter-ego-cureego-hydraday-shampoo-300ml-10-14-fl-oz","title":"Alter Ego CureEgo Hydraday Shampoo 300ml (10.14 Fl. Oz.)","description":"\u003cp\u003eIdeal for all hair types for frequent use, it preserves the water balance of the hair fiber, gently cleansing while restoring shine, moisture and vitality. Its formula cleanses gently and is also suitable for daily use.The HYDRADAY family was developed as an ideal solution to preserve the proper hydrolipidic film after frequent washing.\u003c\/p\u003e\n\u003cp\u003eThe products are formulated with fermented Rice Water, rich in antioxidants, amino acids and proteins, which promote a healthy hair appearance and prevent dehydration. The formulas, enriched with essence of vine from the Emilian hills, give the hair shine and elasticity. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742076199206,"sku":"bs260822093022","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at06-52-0632041018BassettSalonSolutions.png?v=1787349139"},{"product_id":"alter-ego-cureego-silk-oil-shampoo-50ml-1-69-fl-oz","title":"Alter Ego CureEgo Silk Oil Shampoo 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eRich and creamy shampoo, ideal for taming all types of unruly, frizz-prone hair. Gently cleanses both treated and natural hair. The SILK OIL family is designed as a remedy against frizz for an ultra-silky effect and exceptional shine.\u003c\/p\u003e\n\u003cp\u003eDisciplining formula includes fermented Rice Water and a post-biotic complex, highly effective in combating dry hair. The solution is enriched with the active ingredient from Mediterranean great mullein flowers, with light-reflecting properties, for a radiant, shiny effect on hair. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742358167846,"sku":"bs260822093021","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-02-2832041020BassettSalonSolutions.png?v=1787349760"},{"product_id":"alter-ego-cureego-silk-oil-shampoo-300ml-10-14-fl-oz","title":"Alter Ego CureEgo Silk Oil Shampoo 300ml (10.14 Fl. Oz.)","description":"\u003cp\u003eRich and creamy shampoo, ideal for taming all types of unruly, frizz-prone hair. Gently cleanses both treated and natural hair. The SILK OIL family is designed as a remedy against frizz for an ultra-silky effect and exceptional shine.\u003c\/p\u003e\n\u003cp\u003eDisciplining formula includes fermented Rice Water and a post-biotic complex, highly effective in combating dry hair. The solution is enriched with the active ingredient from Mediterranean great mullein flowers, with light-reflecting properties, for a radiant, shiny effect on hair. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742390640934,"sku":"bs260822093020","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-03-0932041021BassettSalonSolutions.png?v=1787349796"},{"product_id":"alter-ego-cureego-silk-oil-shampoo-950ml-32-1-fl-oz","title":"Alter Ego CureEgo Silk Oil Shampoo 950ml (32.1 Fl. Oz.)","description":"\u003cp\u003eRich and creamy shampoo, ideal for taming all types of unruly, frizz-prone hair. Gently cleanses both treated and natural hair. The SILK OIL family is designed as a remedy against frizz for an ultra-silky effect and exceptional shine.\u003c\/p\u003e\n\u003cp\u003eDisciplining formula includes fermented Rice Water and a post-biotic complex, highly effective in combating dry hair. The solution is enriched with the active ingredient from Mediterranean great mullein flowers, with light-reflecting properties, for a radiant, shiny effect on hair. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742420001062,"sku":"bs260822093019","price":54.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-05-0732041022BassettSalonSolutions.png?v=1787349913"},{"product_id":"alter-ego-cureego-curly-hair-shampoo-50ml-1-69-fl-oz","title":"Alter Ego CureEgo Curly Hair Shampoo 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eShampoo for curly or wavy hair. Its formula fights the frizz effect making hair soft and shiny. The waves are untangled, defined and elastic. The CURLY family was created as the ideal solution for defining curly or wavy hair, reducing frizz and making it supple and shiny.\u003c\/p\u003e\n\u003cp\u003eThe products are formulated with fermented rice water, rich in antioxidants, amino acids and proteins, and organically grown Italian chestnuts, which promote a healthy hair appearance and prevent dehydration. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742494187814,"sku":"bs260822093018","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-08-5032041023BassettSalonSolutions.png?v=1787350142"},{"product_id":"alter-ego-cureego-curly-hair-shampoo-300ml-10-14-fl-oz","title":"Alter Ego CureEgo Curly Hair Shampoo 300ml (10.14 Fl. Oz.)","description":"\u003cp\u003eShampoo for curly or wavy hair. Its formula fights the frizz effect making hair soft and shiny. The waves are untangled, defined and elastic. The CURLY family was created as the ideal solution for defining curly or wavy hair, reducing frizz and making it supple and shiny.\u003c\/p\u003e\n\u003cp\u003eThe products are formulated with fermented rice water, rich in antioxidants, amino acids and proteins, and organically grown Italian chestnuts, which promote a healthy hair appearance and prevent dehydration. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742494777638,"sku":"bs260822093017","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-09-4032041024BassettSalonSolutions.png?v=1787350186"},{"product_id":"alter-ego-cureego-curly-hair-shampoo-950ml-32-1-fl-oz","title":"Alter Ego CureEgo Curly Hair Shampoo 950ml (32.1 Fl. Oz.)","description":"\u003cp\u003eShampoo for curly or wavy hair. Its formula fights the frizz effect making hair soft and shiny. The waves are untangled, defined and elastic. The CURLY family was created as the ideal solution for defining curly or wavy hair, reducing frizz and making it supple and shiny.\u003c\/p\u003e\n\u003cp\u003eThe products are formulated with fermented rice water, rich in antioxidants, amino acids and proteins, and organically grown Italian chestnuts, which promote a healthy hair appearance and prevent dehydration. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742497857830,"sku":"bs260822093016","price":54.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-10-2032041025BassettSalonSolutions.png?v=1787350233"},{"product_id":"alter-ego-cureego-filler-shampoo-50ml-1-69-fl-oz","title":"Alter Ego CureEgo Filler Shampoo 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eRich and creamy shampoo, ideal for hydrating and plumping all hair types. Its texture creates a full-bodied lather that leaves hair soft and hydrated. The FILLER family is designed as a remedy for all hair types in need of body and shine. The line helps to improve the appearance of the hair, making it soft, shiny and reinforcing its structure.\u003c\/p\u003e\n\u003cp\u003eThe fermented rice water, hyaluronic acid and the active ingredients present in the formula help maintain a healthy appearance, increasing the softness of the hair, preserving it over time. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742498447654,"sku":"bs260822093015","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-11-3132041026BassettSalonSolutions.png?v=1787350301"},{"product_id":"alter-ego-cureego-filler-shampoo-300ml-10-14-fl-oz","title":"Alter Ego CureEgo Filler Shampoo 300ml (10.14 Fl. Oz.)","description":"\u003cp\u003eRich and creamy shampoo, ideal for hydrating and plumping all hair types. Its texture creates a full-bodied lather that leaves hair soft and hydrated. The FILLER family is designed as a remedy for all hair types in need of body and shine. The line helps to improve the appearance of the hair, making it soft, shiny and reinforcing its structure.\u003c\/p\u003e\n\u003cp\u003eThe fermented rice water, hyaluronic acid and the active ingredients present in the formula help maintain a healthy appearance, increasing the softness of the hair, preserving it over time. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742498709798,"sku":"bs260822093014","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-12-0632041027BassettSalonSolutions.png?v=1787350337"},{"product_id":"alter-ego-cureego-filler-shampoo-850ml-32-1-fl-oz","title":"Alter Ego CureEgo Filler Shampoo 850ml (32.1 Fl. Oz.)","description":"\u003cp\u003eRich and creamy shampoo, ideal for hydrating and plumping all hair types. Its texture creates a full-bodied lather that leaves hair soft and hydrated. The FILLER family is designed as a remedy for all hair types in need of body and shine. The line helps to improve the appearance of the hair, making it soft, shiny and reinforcing its structure.\u003c\/p\u003e\n\u003cp\u003eThe fermented rice water, hyaluronic acid and the active ingredients present in the formula help maintain a healthy appearance, increasing the softness of the hair, preserving it over time. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742498775334,"sku":"bs260822093013","price":54.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-12-2332041028BassettSalonSolutions.png?v=1787350371"},{"product_id":"alter-ego-cureego-volume-shampoo-50ml-1-69-fl-oz","title":"Alter Ego CureEgo Volume Shampoo 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eVolumizing shampoo ideal for fine hair. It gently cleanses the scalp, making the hair soft and light and giving it body and volume. The VOLUME family was created as the ideal solution for fine, flat hair with no volume.\u003c\/p\u003e\n\u003cp\u003eThe products are formulated with fermented Rice Water, rich in antioxidants, amino acids and proteins, which promote a healthy hair appearance and prevent dehydration. The formulas are also enriched with phytokeratin from Rosa Chinesis, which adds lightness to the hair while maintaining the volume created. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742499135782,"sku":"bs260822093012","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-13-4132041029BassettSalonSolutions.png?v=1787350434"},{"product_id":"alter-ego-cureego-volume-shampoo-300ml-10-14-fl-oz","title":"Alter Ego CureEgo Volume Shampoo 300ml (10.14 Fl. Oz.)","description":"\u003cp\u003eVolumizing shampoo ideal for fine hair. It gently cleanses the scalp, making the hair soft and light and giving it body and volume. The VOLUME family was created as the ideal solution for fine, flat hair with no volume.\u003c\/p\u003e\n\u003cp\u003eThe products are formulated with fermented Rice Water, rich in antioxidants, amino acids and proteins, which promote a healthy hair appearance and prevent dehydration. The formulas are also enriched with phytokeratin from Rosa Chinesis, which adds lightness to the hair while maintaining the volume created. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742502150438,"sku":"bs260822093011","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-14-0132041030BassettSalonSolutions.png?v=1787350466"},{"product_id":"alter-ego-cureego-volume-shampoo-950ml-32-1-fl-oz","title":"Alter Ego CureEgo Volume Shampoo 950ml (32.1 Fl. Oz.)","description":"\u003cp\u003eVolumizing shampoo ideal for fine hair. It gently cleanses the scalp, making the hair soft and light and giving it body and volume. The VOLUME family was created as the ideal solution for fine, flat hair with no volume.\u003c\/p\u003e\n\u003cp\u003eThe products are formulated with fermented Rice Water, rich in antioxidants, amino acids and proteins, which promote a healthy hair appearance and prevent dehydration. The formulas are also enriched with phytokeratin from Rosa Chinesis, which adds lightness to the hair while maintaining the volume created. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742502969638,"sku":"bs260822093010","price":54.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-14-4832041031BassettSalonSolutions.png?v=1787350503"},{"product_id":"alter-ego-scalpego-balancing-pre-shampoo-treatment-150ml-5-07-fl-oz","title":"Alter Ego ScalpEgo Balancing Pre-Shampoo Treatment 150ml (5.07 Fl. Oz.)","description":"\u003cp\u003ePurifying rebalancing treatment that, thanks to the mix of rosemary, watercress and sage, helps combat dandruff and excess sebum by carrying out a rebalancing action on the scalp. Apply before shampooing to the entire scalp, massaging gently. Leave on for 5 minutes, rinse and wash with the Balancing Shampoo.The BALANCING family is the solution to the need to make hair light and clean by removing excess sebum and\/or dandruff from the scalp.\u003c\/p\u003e\n\u003cp\u003eProducts formulated with fermented Oats, with exceptional purifying and rebalancing properties for the scalp’s microbiota, and with a blend of active ingredients such as rosemary, watercress and sage, to combat dandruff and soothe an irritated scalp. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742505951526,"sku":"bs260822093009","price":44.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-16-0032041032BassettSalonSolutions.png?v=1787350569"},{"product_id":"alter-ego-scalpego-balancing-shampoo-50ml-1-69-fl-oz","title":"Alter Ego ScalpEgo Balancing Shampoo 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eThanks to its balanced formula, the Balancing shampoo gently removes excess sebum and\/or dandruff while carrying out a balancing action on the scalp. The BALANCING family is the solution to the need to make hair light and clean by removing excess sebum and\/or dandruff from the scalp.\u003c\/p\u003e\n\u003cp\u003eProducts formulated with fermented Oats, with exceptional purifying and rebalancing properties for the scalp’s microbiota, and with a blend of active ingredients such as rosemary, watercress and sage, to combat dandruff and soothe an irritated scalp. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742506377510,"sku":"bs260822093008","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-18-0532041033BassettSalonSolutions.png?v=1787350695"},{"product_id":"alter-ego-scalpego-balancing-shampoo-300ml-10-14-fl-oz","title":"Alter Ego ScalpEgo Balancing Shampoo 300ml (10.14 Fl. Oz.)","description":"\u003cp\u003eThanks to its balanced formula, the Balancing shampoo gently removes excess sebum and\/or dandruff while carrying out a balancing action on the scalp. The BALANCING family is the solution to the need to make hair light and clean by removing excess sebum and\/or dandruff from the scalp.\u003c\/p\u003e\n\u003cp\u003eProducts formulated with fermented Oats, with exceptional purifying and rebalancing properties for the scalp’s microbiota, and with a blend of active ingredients such as rosemary, watercress and sage, to combat dandruff and soothe an irritated scalp. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742506574118,"sku":"bs260822093007","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-18-3932041034BassettSalonSolutions.png?v=1787350730"},{"product_id":"alter-ego-scalpego-balancing-shampoo-950ml-32-1-fl-oz","title":"Alter Ego ScalpEgo Balancing Shampoo 950ml (32.1 Fl. Oz.)","description":"\u003cp\u003eThanks to its balanced formula, the Balancing shampoo gently removes excess sebum and\/or dandruff while carrying out a balancing action on the scalp. The BALANCING family is the solution to the need to make hair light and clean by removing excess sebum and\/or dandruff from the scalp.\u003c\/p\u003e\n\u003cp\u003eProducts formulated with fermented Oats, with exceptional purifying and rebalancing properties for the scalp’s microbiota, and with a blend of active ingredients such as rosemary, watercress and sage, to combat dandruff and soothe an irritated scalp. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742507262246,"sku":"bs260822093006","price":58.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-19-0032041035BassettSalonSolutions.png?v=1787350772"},{"product_id":"alter-ego-scalpego-calming-pre-shampoo-treatment-150ml-5-07-fl-oz-copy","title":"Alter Ego ScalpEgo Calming Pre-Shampoo Treatment 150ml (5.07 Fl. Oz.) (Copy)","description":"\u003cp\u003eSoothing pre-shampoo, carries out a calming action in cases of tautness and redness, bringing relief to the most reactive scalps. Apply before shampooing to the entire scalp, massaging gently. Leave on for 5 minutes, rinse and wash with soothing Calming Shampoo. The CALMING family was developed as a calming treatment, to provide a feeling of relief and well-being to a sensitive or sensitised scalp.\u003c\/p\u003e\n\u003cp\u003eProducts formulated with fermented Oats, having exceptional calming and soothing properties, enriched with Sicilian prickly pear pads, traditionally used as an anti-reddening, soothing remedy and to promote wound healing. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742507393318,"sku":"bs260822093005","price":44.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-20-4032041036BassettSalonSolutions.png?v=1787350850"},{"product_id":"alter-ego-scalpego-calming-shampoo-50ml-1-69-fl-oz","title":"Alter Ego ScalpEgo Calming Shampoo 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eGentle shampoo whose balanced formula is specifically designed for the most sensitive or sensitised scalps. Gently cleanses and provides a pleasant feeling of well-being to the scalp. The CALMING family was developed as a calming treatment, to provide a feeling of relief and well-being to a sensitive or sensitised scalp.\u003c\/p\u003e\n\u003cp\u003eProducts formulated with fermented Oats, having exceptional calming and soothing properties, enriched with Sicilian prickly pear pads, traditionally used as an anti-reddening, soothing remedy and to promote wound healing. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742508146982,"sku":"bs260822093004","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-23-1832041037BassettSalonSolutions.png?v=1787351005"},{"product_id":"alter-ego-scalpego-calming-shampoo-300ml-10-14-fl-oz","title":"Alter Ego ScalpEgo Calming Shampoo 300ml (10.14 Fl. Oz.)","description":"\u003cp\u003eGentle shampoo whose balanced formula is specifically designed for the most sensitive or sensitised scalps. Gently cleanses and provides a pleasant feeling of well-being to the scalp. The CALMING family was developed as a calming treatment, to provide a feeling of relief and well-being to a sensitive or sensitised scalp.\u003c\/p\u003e\n\u003cp\u003eProducts formulated with fermented Oats, having exceptional calming and soothing properties, enriched with Sicilian prickly pear pads, traditionally used as an anti-reddening, soothing remedy and to promote wound healing. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742508343590,"sku":"bs260822093003","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-23-3132041038BassettSalonSolutions.png?v=1787351040"},{"product_id":"alter-ego-scalpego-energizing-shampoo-50ml-1-69-fl-oz","title":"Alter Ego ScalpEgo Energizing Shampoo 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eEnergizing shampoo is specifically formulated to restore strength to fragile and weakened hair. Cleanses effectively, creating the ideal conditions to maximise the effectiveness of the energizing treatment.\u003c\/p\u003e\n\u003cp\u003eThe ENERGIZING family was developed as a beauty solution for the specific needs of scalp and fragile hair subject to thinning. Products formulated with fermented Oats, which have exceptional calming and soothing properties. Enriched with a complex of vitamins and amino acids, Ginseng extract and Arctium Majus root, they act by limiting hair loss, restoring the hair’s strength and vitality. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742508638502,"sku":"bs260822093002","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-25-0032041040BassettSalonSolutions.png?v=1787351112"},{"product_id":"alter-ego-scalpego-energizing-shampoo-300ml-10-14-fl-oz","title":"Alter Ego ScalpEgo Energizing Shampoo 300ml (10.14 Fl. Oz.)","description":"\u003cp\u003eEnergizing shampoo is specifically formulated to restore strength to fragile and weakened hair. Cleanses effectively, creating the ideal conditions to maximise the effectiveness of the energizing treatment.\u003c\/p\u003e\n\u003cp\u003eThe ENERGIZING family was developed as a beauty solution for the specific needs of scalp and fragile hair subject to thinning. Products formulated with fermented Oats, which have exceptional calming and soothing properties. Enriched with a complex of vitamins and amino acids, Ginseng extract and Arctium Majus root, they act by limiting hair loss, restoring the hair’s strength and vitality. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742510965030,"sku":"bs260822093001","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-25-4932041041BassettSalonSolutions.png?v=1787351161"},{"product_id":"alter-ego-scalpego-energizing-shampoo-950ml-32-1-fl-oz","title":"Alter Ego ScalpEgo Energizing Shampoo 950ml (32.1 Fl. Oz.)","description":"\u003cp\u003eEnergizing shampoo is specifically formulated to restore strength to fragile and weakened hair. Cleanses effectively, creating the ideal conditions to maximise the effectiveness of the energizing treatment.\u003c\/p\u003e\n\u003cp\u003eThe ENERGIZING family was developed as a beauty solution for the specific needs of scalp and fragile hair subject to thinning. Products formulated with fermented Oats, which have exceptional calming and soothing properties. Enriched with a complex of vitamins and amino acids, Ginseng extract and Arctium Majus root, they act by limiting hair loss, restoring the hair’s strength and vitality. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742513160486,"sku":"bs260822093000","price":58.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-26-1232041042BassettSalonSolutions.png?v=1787351202"},{"product_id":"alter-ego-scalpego-densifying-shampoo-50ml-1-69-fl-oz","title":"Alter Ego ScalpEgo Densifying Shampoo 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eA shampoo with densifying action, it gently cleanses the scalp by gently removing impurities. The formula, suitable for daily use, strengthens hair and restores its natural shine. The DENSIFYING family was developed as a thickening treatment for frequent use. It provides strength and combability, restoring hair natural shine.\u003c\/p\u003e\n\u003cp\u003eFormulated with fermented Oats, with exceptional calming, soothing and balancing properties for the scalp’s microbiota, with chlorella vulgaris microalgae and white lupin with scalp-strengthening properties, which acts at the root of the hair, giving volume and thickness to the shaft. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742513815846,"sku":"bs260822093435","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-28-1232041043BassettSalonSolutions.png?v=1787351301"},{"product_id":"alter-ego-scalpego-densifying-shampoo-300ml-10-14-fl-oz","title":"Alter Ego ScalpEgo Densifying Shampoo 300ml (10.14 Fl. Oz.)","description":"\u003cp\u003eA shampoo with densifying action, it gently cleanses the scalp by gently removing impurities. The formula, suitable for daily use, strengthens hair and restores its natural shine. The DENSIFYING family was developed as a thickening treatment for frequent use. It provides strength and combability, restoring hair natural shine.\u003c\/p\u003e\n\u003cp\u003eFormulated with fermented Oats, with exceptional calming, soothing and balancing properties for the scalp’s microbiota, with chlorella vulgaris microalgae and white lupin with scalp-strengthening properties, which acts at the root of the hair, giving volume and thickness to the shaft. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742516109606,"sku":"bs260822093434","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-28-4632041044BassettSalonSolutions.png?v=1787351338"},{"product_id":"alter-ego-chromego-anti-orange-conditioner-50ml-1-69-fl-oz","title":"Alter Ego ChromEgo Anti-Orange Conditioner 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eA rich neutralising conditioner that counteracts unwanted orange tones to achieve a cool brown tone, while leaving the hair silky and shiny. Ideal for brown, coloured hair (tone 3, 4, 5, 6).The ANTI-ORANGE family is dedicated to protecting colored hair with a neutralising effect on unwanted orange tones. It keeps the colour bright and intense for a long time, leaving the hair soft and shiny while balancing the unwanted orange tone.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic color, thanks to the Veneto Walnut phytocomplex, which preserves the hair’s brilliance and vibrancy. The addition of ingredients, such as organic grape skins from Emilia, Sicilian lemons, apples from Trentino and organic wheat bran help to further protect the colour of colored or bleached hair. The formulas are enriched with an intense blue pigment that effectively neutralises and counteracts unwanted orange tones. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742526071078,"sku":"bs260822093433","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-31-2232051001BassettSalonSolutions.png?v=1787351490"},{"product_id":"alter-ego-chromego-anti-orange-conditioner-200ml-6-76-fl-oz","title":"Alter Ego ChromEgo Anti-Orange Conditioner 200ml (6.76 Fl. Oz.)","description":"\u003cp\u003eA rich neutralising conditioner that counteracts unwanted orange tones to achieve a cool brown tone, while leaving the hair silky and shiny. Ideal for brown, coloured hair (tone 3, 4, 5, 6).The ANTI-ORANGE family is dedicated to protecting colored hair with a neutralising effect on unwanted orange tones. It keeps the colour bright and intense for a long time, leaving the hair soft and shiny while balancing the unwanted orange tone.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic color, thanks to the Veneto Walnut phytocomplex, which preserves the hair’s brilliance and vibrancy. The addition of ingredients, such as organic grape skins from Emilia, Sicilian lemons, apples from Trentino and organic wheat bran help to further protect the colour of colored or bleached hair. The formulas are enriched with an intense blue pigment that effectively neutralises and counteracts unwanted orange tones. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742530003238,"sku":"bs260822093432","price":41.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-34-2432051002BassettSalonSolutions.png?v=1787351680"},{"product_id":"alter-ego-chromego-anti-orange-conditioner-950ml-32-1-fl-oz","title":"Alter Ego ChromEgo Anti-Orange Conditioner 950ml (32.1 Fl. Oz.)","description":"\u003cp\u003eA rich neutralising conditioner that counteracts unwanted orange tones to achieve a cool brown tone, while leaving the hair silky and shiny. Ideal for brown, coloured hair (tone 3, 4, 5, 6).The ANTI-ORANGE family is dedicated to protecting colored hair with a neutralising effect on unwanted orange tones. It keeps the colour bright and intense for a long time, leaving the hair soft and shiny while balancing the unwanted orange tone.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic color, thanks to the Veneto Walnut phytocomplex, which preserves the hair’s brilliance and vibrancy. The addition of ingredients, such as organic grape skins from Emilia, Sicilian lemons, apples from Trentino and organic wheat bran help to further protect the colour of colored or bleached hair. The formulas are enriched with an intense blue pigment that effectively neutralises and counteracts unwanted orange tones. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742530625830,"sku":"bs260822093431","price":67.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-35-3732051003BassettSalonSolutions.png?v=1787351748"},{"product_id":"alter-ego-chromego-anti-red-conditioner-50ml-1-69-fl-oz","title":"Alter Ego ChromEgo Anti-Red Conditioner 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eNourishing and neutralising conditioner that counteracts unwanted red tones. Its formula leaves the hair light, silky and shiny with a cool brown tone. Ideal for brown, coloured hair (tone 3, 4, 5). The ANTI-RED family is dedicated to protecting colored hair with a neutralising effect on unwanted red tones. It keeps the colour bright and intense for a long time, leaving the hair soft and shiny while balancing the unwanted red tone.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic color, thanks to the Veneto Walnut phytocomplex, which preserves the hair’s brilliance and vibrancy. The addition of ingredients, such as organic grape skins from Emilia, Sicilian lemons, apples from Trentino and organic wheat bran help to further protect the colour of coloured or bleached hair. The formulas are enriched with an intense green pigment that effectively neutralises and counteracts unwanted red tones. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742534197542,"sku":"bs260822093430","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-37-2232051004BassettSalonSolutions.png?v=1787351854"},{"product_id":"alter-ego-chromego-anti-red-conditioner-200ml-6-76-fl-oz","title":"Alter Ego ChromEgo Anti-Red Conditioner 200ml (6.76 Fl. Oz.)","description":"\u003cp\u003eNourishing and neutralising conditioner that counteracts unwanted red tones. Its formula leaves the hair light, silky and shiny with a cool brown tone. Ideal for brown, coloured hair (tone 3, 4, 5). The ANTI-RED family is dedicated to protecting colored hair with a neutralising effect on unwanted red tones. It keeps the colour bright and intense for a long time, leaving the hair soft and shiny while balancing the unwanted red tone.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic color, thanks to the Veneto Walnut phytocomplex, which preserves the hair’s brilliance and vibrancy. The addition of ingredients, such as organic grape skins from Emilia, Sicilian lemons, apples from Trentino and organic wheat bran help to further protect the colour of coloured or bleached hair. The formulas are enriched with an intense green pigment that effectively neutralises and counteracts unwanted red tones. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742535082278,"sku":"bs260822093429","price":41.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-38-0532051005BassettSalonSolutions.png?v=1787351897"},{"product_id":"alter-ego-chromego-anti-red-conditioner-950ml-32-1-fl-oz","title":"Alter Ego ChromEgo Anti-Red Conditioner 950ml (32.1 Fl. Oz.)","description":"\u003cp\u003eNourishing and neutralising conditioner that counteracts unwanted red tones. Its formula leaves the hair light, silky and shiny with a cool brown tone. Ideal for brown, coloured hair (tone 3, 4, 5). The ANTI-RED family is dedicated to protecting colored hair with a neutralising effect on unwanted red tones. It keeps the colour bright and intense for a long time, leaving the hair soft and shiny while balancing the unwanted red tone.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic color, thanks to the Veneto Walnut phytocomplex, which preserves the hair’s brilliance and vibrancy. The addition of ingredients, such as organic grape skins from Emilia, Sicilian lemons, apples from Trentino and organic wheat bran help to further protect the colour of coloured or bleached hair. The formulas are enriched with an intense green pigment that effectively neutralises and counteracts unwanted red tones. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742535344422,"sku":"bs260822093428","price":67.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-38-4532051006BassettSalonSolutions.png?v=1787351937"},{"product_id":"alter-ego-chromego-color-care-conditioner-50ml-1-69-fl-oz","title":"Alter Ego ChromEgo Color Care Conditioner 50ml (1.69 Fl. Oz.)","description":"\u003cp\u003eLight conditioner, smooths hair fibers and makes hair easier to comb without weighing it down. Also enriched with Shea Butter, it leaves the hair soft and silky. The COLOR CARE family is dedicated to the protection of coloured and bleached hair. It extends color brightness and intensity leaving the hair soft and shiny.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic colour, thanks to the Veneto Walnut essence of vine which preserves the hair’s brilliance and vibrancy. The addition of nourishing ingredients such as Shea Butter and essence of vine provides softness and silkiness while preserving colour over time. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742538883366,"sku":"bs260822093427","price":17.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-40-2832051007BassettSalonSolutions.png?v=1787352034"},{"product_id":"alter-ego-chromego-color-care-conditioner-200ml-6-76-fl-oz","title":"Alter Ego ChromEgo Color Care Conditioner 200ml (6.76 Fl. Oz.)","description":"\u003cp\u003eLight conditioner, smooths hair fibers and makes hair easier to comb without weighing it down. Also enriched with Shea Butter, it leaves the hair soft and silky. The COLOR CARE family is dedicated to the protection of coloured and bleached hair. It extends color brightness and intensity leaving the hair soft and shiny.\u003c\/p\u003e\n\u003cp\u003eFormulas that protect cosmetic colour, thanks to the Veneto Walnut essence of vine which preserves the hair’s brilliance and vibrancy. The addition of nourishing ingredients such as Shea Butter and essence of vine provides softness and silkiness while preserving colour over time. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53742541603110,"sku":"bs260822093426","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-22at07-41-0832051008BassettSalonSolutions.png?v=1787352091"}],"url":"https:\/\/pomelobeauty.com\/collections\/alter-ego.oembed","provider":"Pomelo Beauty","version":"1.0","type":"link"}