{"product_id":"alter-ego-blondego-balayage-clay-lightener-450gr","title":"Alter Ego BlondEgo Balayage Clay Lightener 450gr (15.9 Fl. Oz)","description":"\u003cp\u003eBALAYAGE CLAY LIGHTENER Zero-dust bleaching powder, ideal for freehand lightening techniques up to 7 levels. Its versatile formula, enriched with Kaolin-White Clay and Pro-Light System, is easy to mix and gives the product an elastic texture, allowing for maximum precision and adhesion when applying the mixture to the strand, while respecting the structure of the hair. Use with Coactivator Cream. \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53750066217254,"sku":"bs260824145025","price":71.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-24at13-20-2632030002BassettSalonSolutions.png?v=1787545257","url":"https:\/\/pomelobeauty.com\/products\/alter-ego-blondego-balayage-clay-lightener-450gr","provider":"Pomelo Beauty","version":"1.0","type":"link"}