{"product_id":"bbcos-white-meches-plus-violet-activator-choose-yours","title":"BBCOS - WHITE MECHES PLUS VIOLET ACTIVATOR-Choose Yours","description":"BBCOS White Meches Plus Violet Activator delivers professional-grade lightening and toning in one powerful formula. Designed for salon professionals and at-home users, this violet activator neutralizes unwanted yellow and brassy tones while gently lifting hair to create luminous, cool-toned blonde results.\u003cbr\u003e\u003cbr\u003eThe advanced violet pigment works synergistically with the lightening agent to deposit cool undertones as it processes, reducing the need for separate toning treatments. Ideal for maintaining platinum, ash, and silver blonde shades, this activator provides long-lasting color vibrancy and deposit.\u003cbr\u003e\u003cbr\u003ePerfect for natural hair, highlighted sections, or previously colored hair. Choose your preferred application strength and enjoy salon-quality results with visible shine and softness. Professional results in the comfort of your home.","brand":"Pomelo Beauty","offers":[{"title":"Default Title","offer_id":54124556747046,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-10-16at14-46-26BBCOS-WHITEMECHESPLUSVIOLETACTIVATOR_ReliableBeautySupply.png?v=1792187211","url":"https:\/\/pomelobeauty.com\/products\/bbcos-white-meches-plus-violet-activator-choose-yours","provider":"Pomelo Beauty","version":"1.0","type":"link"}