{"product_id":"innoluxe-platinum-shampoo-500ml-16-9oz","title":"Innoluxe Platinum Shampoo 500ml (16.9oz)","description":"\u003cp\u003eLuxurious deep purple shampoo - neutralizes yellow pigments in the hair, leaving a cool tone while nourishing and adding a boost of shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for grey, super-lightened or de-colored hair. Its violet pigment tones down unwanted yellow, light blonde or streaked hair.\u003c\/li\u003e\n\u003cli\u003eFor blondes that constantly strive for whiter, brighter color. Use this shampoo every other wash to keep your perfect blonde tone. With vitamin B5, oils rich in vitamin E Platinum shampoo adds moisture, hydration and shine.\u003c\/li\u003e\n\u003cli\u003eProtects against environmental pollution, leaves the hair hydrated and replenished.\u003c\/li\u003e\n\u003cli\u003eGives hair shine, softness and vitality with its formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to damp hair and massage into a lather. For greater toning, leave for 3–5 minutes, then rinse thoroughly. If the desired color effect is achieved, alternate with a suitable color safe shampoo to avoid over-pigmenting.\u003c\/p\u003e","brand":"INNOluxe","offers":[{"title":"Default Title","offer_id":53857892368678,"sku":"ps260913131104","price":72.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/innoluxe-shampoo.webp?v=1789271875","url":"https:\/\/pomelobeauty.com\/products\/innoluxe-platinum-shampoo-500ml-16-9oz","provider":"Pomelo Beauty","version":"1.0","type":"link"}