{"product_id":"innoluxe-platinum-shampoo-conditioner-500ml-16-9oz","title":"Innoluxe Platinum Shampoo \u0026 Conditioner 500ml (16.9oz) Duo","description":"\u003ch3\u003eInnoluxe Platinum Shampoo 500ml (16.9oz)\u003c\/h3\u003e\n\u003cp\u003eLuxurious deep purple shampoo - neutralizes yellow pigments in the hair, leaving a cool tone while nourishing and adding a boost of shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for grey, super-lightened or de-colored hair. Its violet pigment tones down unwanted yellow, light blonde or streaked hair.\u003c\/li\u003e\n\u003cli\u003eFor blondes that constantly strive for whiter, brighter color. Use this shampoo every other wash to keep your perfect blonde tone. With vitamin B5, oils rich in vitamin E Platinum shampoo adds moisture, hydration and shine.\u003c\/li\u003e\n\u003cli\u003eProtects against environmental pollution, leaves the hair hydrated and replenished.\u003c\/li\u003e\n\u003cli\u003eGives hair shine, softness and vitality with its formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to damp hair and massage into a lather. For greater toning, leave for 3–5 minutes, then rinse thoroughly. If the desired color effect is achieved, alternate with a suitable color safe shampoo to avoid over-pigmenting.\u003c\/p\u003e\n\u003ch3\u003eInnoluxe Platinum Conditioner 500ml (16.9oz)\u003c\/h3\u003e\n\u003cp\u003eLightweight violet conditioner - nourishes, strengthens, moisturizes and adds shine while softly neutralizing yellow pigments in the hair, leaving a cooler tone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor cooler blonde tones, prevents natural or colored blonde hair from yellowing.\u003c\/li\u003e\n\u003cli\u003eIs a color enhancing conditioner that works to achieve a clean blonde tone on color treated blonde to light blonde hair. A nourishing color treatment, the innovative formula maintains and extends the color life of color treated hair.\u003c\/li\u003e\n\u003cli\u003eAlso working to remove frizz while providing salon perfect shine and texture, this conditioner gives results in just 3 minutes. It softens, nourishes and detangles without weighing the hair down, while providing a gorgeous color.\u003c\/li\u003e\n\u003cli\u003eRich conditioner refreshes and maintains ash and cooler blonde tones, leaving hair intensely conditioned and with a soft touch. With color-depositing pigment.\u003c\/li\u003e\n\u003cli\u003eUse every wash to boost the color, or leave on for up to five minutes for stronger color enhancement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to pre-shampooed hair and comb through. For greater toning and extra conditioning, leave for 3–5 minutes, before rinsing.\u003c\/p\u003e","brand":"INNOluxe","offers":[{"title":"Default Title","offer_id":53857901642022,"sku":"ps260913131101","price":138.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/innoluxe-shampoo123.png?v=1789272627","url":"https:\/\/pomelobeauty.com\/products\/innoluxe-platinum-shampoo-conditioner-500ml-16-9oz","provider":"Pomelo Beauty","version":"1.0","type":"link"}