{"product_id":"paul-brown-hawaii-tidal-wave-exothermic-perm-3","title":"Paul Brown Hawaii | Tidal Wave Exothermic Perm #3","description":"Paul Brown Hawaii's Tidal Wave Exothermic Perm #3 delivers professional-strength wave formation with consistent, controlled results. This exothermic formula generates its own heat to activate the perm solution, ensuring even processing throughout the hair. Designed for coarser textures and resistant hair types, it creates defined, long-lasting waves with minimal damage. Ideal for stylists seeking reliable performance and clients wanting vibrant, dimensional wave patterns that hold beautifully between appointments.","brand":"Paul Brown","offers":[{"title":"Default Title","offer_id":53785103401254,"sku":"pb0012","price":30.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/Screenshot2026-08-28at15-23-03PaulBrownHawaiiTidalWaveExothermicPerm_3_PermanentWave_-BeauteraProfessional.png?v=1787955799","url":"https:\/\/pomelobeauty.com\/products\/paul-brown-hawaii-tidal-wave-exothermic-perm-3","provider":"Pomelo Beauty","version":"1.0","type":"link"}