{"product_id":"virtue-full-volumizing-primer-5-oz","title":"Virtue FULL VOLUMIZING PRIMER 5 oz","description":"\u003cp\u003e\u003cspan\u003eVirtue® FULL VOLUMIZING PRIMER is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It’s suitable for all hair types.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWHAT MAKES IT DIFFERENT\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFormulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFRAGRANCE\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eA revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIDEAL FOR\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAnyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSafe for color-treated and chemically treated hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":53664603177254,"sku":"cpvirt7ue12","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/virtuevolumizingprimer5oz.jpg?v=1786334504","url":"https:\/\/pomelobeauty.com\/products\/virtue-full-volumizing-primer-5-oz","provider":"Pomelo Beauty","version":"1.0","type":"link"}