{"product_id":"vivitone-permanent-cream-color-3oz","title":"Vivitone Permanent Cream Color 3oz","description":"Experience true, vivid color and flawless 100% grey coverage with Vivitone Permanent Cream Color. Crafted in Italy, this professional-grade permanent hair dye features an innovative formula that delivers high pigment saturation and extraordinary longevity, while keeping hair healthy, soft, and radiant.\u003cbr\u003e\u003cbr\u003eAdvanced Protection Complex: Formulated with an exclusive A.B.S.P. (Advanced Bio-Chemical Self Protection Complex) to minimize chemical damage, structurally protecting the hair during the coloring process.\u003cbr\u003e\u003cbr\u003eNutritive Botanical Blend: Enriched with a therapeutic complex of Aloe Vera for deep hydration, Keratin Protein to restore hair strength, and Sunflower Extracts to lock in color vibrancy.\u003cbr\u003e\u003cbr\u003e100% Grey Coverage \u0026amp; Rich Hold: Provides dependable coverage even on stubborn grey hair, depositing deep, high-saturation pigments that fade evenly and last longer.\u003cbr\u003e\u003cbr\u003eLow Ammonia \u0026amp; High Comfort: Engineered with a low-ammonia content cream formula, reducing harsh scalp irritation and fastidious chemical odors while processing.\u003cbr\u003e\u003cbr\u003eEconomical Mixing Ratio: Features an efficient 1:2 mixing ratio (1 part color to 2 parts developer), offering maximum value and smooth, seamless application for professional salons.\u003cbr\u003e\u003cbr\u003eExtensive Shade Range: Available in a wide selection of 75 versatile shades, 6 high-lifts, and 4 correctors to unlock limitless creative color possibilities.\u003cbr\u003e\u003cbr\u003eHow to Use: Mix 1 part Vivitone Permanent Cream Color with 2 parts developer in a non-metallic bowl. 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