{"product_id":"wella-pure-perfection-permanent-hair-color-choose-yours","title":"Wella Pure Perfection Permanent Hair Color - Choose Yours","description":"Pure Perfection Permanent Hair Color is a professional permanent color formulated to deliver pure, true-to-tone results with natural-looking dimension and up to 100% gray coverage. Its neutral-base shade palette helps provide reliable, predictable color results for a wide variety of clients.\n\nFeaturing Supercharged Metal Purifier Technology, the formula helps reduce signs of damage while supporting beautiful, consistent color results. Pure Perfection is clinically proven to leave hair looking 55% shinier, 45% smoother, and 42% more nourished compared with untreated hair.\n\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eUp to 100% Gray Coverage:\u003c\/strong\u003e Provides reliable permanent coverage with natural-looking, dimensional results.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSupercharged Metal Purifier:\u003c\/strong\u003e Technology helps reduce signs of damage and supports predictable color results.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eTrue-to-Tone Color:\u003c\/strong\u003e Neutral-base shade palette creates pure, consistent color with natural-looking dimension.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEnhanced Shine:\u003c\/strong\u003e Clinically proven to leave hair looking 55% shinier compared with untreated hair.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSmoother-Looking Hair:\u003c\/strong\u003e Clinically proven to leave hair looking 45% smoother and 42% more nourished compared with untreated hair.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eAmmonia-Free:\u003c\/strong\u003e Formulated without ammonia or fragrance for a more comfortable color experience.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eThoughtful Formula:\u003c\/strong\u003e Contains 0% ammonia, fragrance, mineral oil, silicones, or PPD\/PTD.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMultiple Shades:\u003c\/strong\u003e Choose your preferred shade from the available color options.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProduct: Pure Perfection Permanent Hair Color\u003c\/li\u003e \u003cli\u003eProduct Type: Permanent Hair Color\u003c\/li\u003e \u003cli\u003eCoverage: Up to 100% Gray Coverage\u003c\/li\u003e \u003cli\u003eColor Result: Pure, True-to-Tone \u0026amp; Natural-Looking Dimension\u003c\/li\u003e \u003cli\u003eTechnology: Supercharged Metal Purifier\u003c\/li\u003e \u003cli\u003eFormula: 0% Ammonia, Fragrance, Mineral Oil, Silicones or PPD\/PTD\u003c\/li\u003e \u003cli\u003eShade: Choose Yours\u003c\/li\u003e \u003cli\u003eQuantity: One (1) tube in selected shade\u003c\/li\u003e \u003cli\u003eDeveloper: Required and sold separately unless otherwise stated\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eProfessional Use:\u003c\/strong\u003e Follow the manufacturer's recommended mixing, application, and processing instructions. Hair color results may vary depending on starting level, hair condition, selected shade, developer, and processing time.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAllergy Notice:\u003c\/strong\u003e Although the formula contains no PPD\/PTD, it should not be used on clients with a known PPD\/PTD allergy, as a severe allergic reaction may still occur. Follow all manufacturer allergy testing and safety instructions.\u003c\/p\u003e \u003cp\u003eThis listing includes one (1) tube of Pure Perfection Permanent Hair Color in your selected shade. Brand new and authentic.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"2\/0 Natural Black","offer_id":53801548677414,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"3\/0 Natural Dark Brown","offer_id":53801548710182,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"4\/7 Warm Medium Brown Brown","offer_id":53801548742950,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"4\/0 Natural Medium Brown","offer_id":53801548775718,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"44\/0 Natural Intense Medium Brown","offer_id":53801548808486,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"5\/1 Cool Light Brown Ash","offer_id":53801548841254,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"5\/8 Cool Light Brown Pearl","offer_id":53801548874022,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"5\/3 Warm Light Brown Gold","offer_id":53801548906790,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"5\/40 Warm Light Brown Copper","offer_id":53801548939558,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"5\/0 Natural Light Brown","offer_id":53801548972326,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"55\/0 Natural Intense Light Brown","offer_id":53801549005094,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"6\/0 Natural Dark Blonde","offer_id":53801549037862,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"6\/4 Warm Dark Blonde Red","offer_id":53801549070630,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"6\/7 Warm Dark Blonde Brown","offer_id":53801549103398,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"66\/0 Natural Intense Dark Blonde","offer_id":53801549136166,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"7\/8 Cool Medium Blonde Pearl","offer_id":53801549168934,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"7\/0 Natural Medium Blonde","offer_id":53801549201702,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"7\/40 Warm Medium Blonde","offer_id":53801549234470,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"7\/3 Warm Medium Blonde Gold","offer_id":53801549267238,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"7\/6 Cool Medium Blonde Violet","offer_id":53801549300006,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"7\/1 Cool Medium Blonde Ash","offer_id":53801549332774,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"77\/0 Natural Intense Medium Blonde","offer_id":53801549365542,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"8\/7 Warm Light Blonde Brown","offer_id":53801549398310,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"8\/0 Natural Light Blonde","offer_id":53801549431078,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"88\/0 Natural Intense Light Blonde","offer_id":53801549463846,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"9\/6 Cool Very Light Blonde Violet","offer_id":53801549496614,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"9\/3 Warm Very Light Blonde Gold","offer_id":53801549529382,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"9\/0 Natural Very Light Blonde","offer_id":53801549562150,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"10\/1 Cool Lightest Blonde Ash","offer_id":53801549594918,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"10\/0 Natural Lightest Blonde","offer_id":53801549627686,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/4973\/2390\/files\/048839.jpg?v=1788289986","url":"https:\/\/pomelobeauty.com\/products\/wella-pure-perfection-permanent-hair-color-choose-yours","provider":"Pomelo Beauty","version":"1.0","type":"link"}