Joico LumiShine Demi-Permanent Liquid Hair Color in 10V Violet Lightest Blonde offers vibrant, long-lasting color without commitment. This gentle formula enhances your hair's natural shine while delivering stunning violet tones that neutralize brassiness for a fresh, luminous finish. Perfect for brightening up light blonde hair, it conditions with each use, leaving strands soft and radiant. Transform your look effortlessly with this salon-quality color that refreshes and revitalizes between permanent color treatments.