Joico LumiShine Demi-Permanent Liquid Hair Color in 1BS Blue Silver Black delivers vibrant, long-lasting color with a rich, cool tone. Its liquid formula glides on smoothly for even application, enhancing hair shine and reducing brassiness. Perfect for refreshing your look without commitment, it nourishes hair while adding depth and dimension. Achieve salon-quality results that leave your hair feeling soft, healthy, and beautifully colored. Elevate your hair color experience with Joico’s professional-grade formula designed for radiant, luminous color.