Joico LumiShine Demi-Permanent Liquid Hair Color in 5RRV Red Red Violet Brown delivers vibrant, long-lasting color with a rich blend of red and violet tones. This 2 fl. oz formula enhances your hair’s natural shine while gently depositing vivid color without harsh chemicals. Perfect for those seeking a bold hue that refreshes and revitalizes, it blends seamlessly for a multi-dimensional look that turns heads. Achieve salon-quality results at home with this easy-to-apply, damage-free color solution.