Joico LumiShine Demi-Permanent Liquid Hair Color in 9NA Natural Ash delivers vibrant, natural-looking color with a gentle formula that strengthens and protects your hair. This 2 fl. oz. liquid ensures even, glossy coverage that enhances shine while fading gradually without harsh roots. Perfect for refreshing or enhancing your look, it offers a beautiful ash tone that complements a wide range of hair shades, leaving your hair soft, manageable, and brilliantly luminous. Experience salon-quality color with lasting vibrancy and healthier-looking hair.