Joico LumiShine Demi-Permanent Liquid Hair Color 2 fl.oz-10PV Platinum Violet Lightest Blonde

Experience vibrant, long-lasting color with Joico LumiShine Demi-Permanent Liquid Hair Color in 10PV Platinum Violet Lightest Blonde. This gentle formula enhances your hair with radiant violet tones while adding shine and softness without harsh damage. Ideal for brightening blonde shades and neutralizing brassiness, it delivers a luminous, salon-quality finish that boosts confidence and style with every application.

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