Milkshake The Gloss delivers salon-quality color that lasts 24 shampoos, giving you vibrant, multidimensional results without permanent commitment. This demi-permanent formula gently deposits rich pigment while conditioning your strands, leaving hair lustrous and touchably soft. Perfect for refreshing your shade, neutralizing unwanted tones, or experimenting with bold new hues. Choose from our curated palette to find your perfect match and transform your look with professional-grade color that respects your hair's health.