Paul Mitchell Platinum Plus Shampoo 33.8 fl.oz

Paul Mitchell Platinum Blonde Shampoo, often known as Platinum Plus Shampoo, is specifically designed for blonde, silver, or gray hair. Here’s what you should know about this product:
Paul Mitchell Platinum Plus Shampoo
Purpose:

Neutralizes Brassiness: It helps to counteract unwanted yellow or brassy tones in blonde, gray, or silver hair, leaving it looking cooler and more vibrant.

Key Features:

Purple Pigments: The shampoo contains purple pigments that help to tone down brassiness and maintain a cooler, more neutral blonde or silver hue.
Sulfate-Free Formula: Typically free of harsh sulfates, this shampoo is gentler on the hair and helps to preserve color and moisture.

Benefits:

Enhances Color: Keeps blonde, gray, or silver hair looking bright and fresh by neutralizing yellow tones.
Maintains Moisture: Helps to cleanse without stripping hair of its natural oils, which is important for maintaining healthy and vibrant color.
Adds Shine: Promotes shine and smoothness, enhancing the overall appearance of the hair.

Usage Instructions:

Apply: Wet hair thoroughly and apply a generous amount of shampoo.
Lather: Massage into hair and scalp to create a lather.
Leave In: For optimal toning, leave the shampoo in for a few minutes before rinsing. Adjust the time based on how strong you want the toning effect to be.
Rinse: Rinse thoroughly and follow up with a conditioner, preferably one designed for color-treated hair.

Size and Value:

33.8 fl. oz. Bottle: This large size is great for regular use and provides good value, especially if you use the shampoo frequently or have multiple users in the household.

Paul Mitchell Platinum Plus Shampoo is an excellent choice for maintaining the quality and appearance of blonde, gray, or silver hair, keeping it looking its best and free from unwanted brassy tones.