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Touchable Texture & Hold: Creates flexible definition and texture without stiffness, stickiness, or added weight.
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Alpha Keratin 60ku®: Virtue's patented protein helps strengthen, soften, and smooth hair while supporting healthier-looking strands.
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Fuller-Looking Hair: Lightweight polymers enhance natural layers and provide style memory to help hair appear thicker and more voluminous.
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Polished Finish: Helps tame and define hair while maintaining natural movement and a soft, touchable feel.
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Lightweight Aerosol Mist: Provides buildable texture and control without leaving hair brittle or crunchy.
Consumer Perception Results*
- 92% immediately felt their style was easier to control and hair looked healthier and more nourished.
- 91% felt hair looked more tamed without being weighed down after only 3 uses.
- 96% felt their hair looked polished within one week.
- 100% felt their hair was not brittle or crunchy within one week of use.
Product Details:
- Brand: Virtue
- Product Type: Texturizing Spray
- Technology: Alpha Keratin 60ku®
- Benefits: Texture, Definition, Flexible Hold & Fullness
- Finish: Touchable & Natural-Looking
- Size: 5 oz
- Quantity: One (1) can
*Consumer perception study of 57 participants who used the product daily for one week.
This listing includes one (1) 5 oz can of Virtue Texturizing Spray. Brand new and authentic.
