Joico LumiShine Demi-Permanent Liquid Hair Color in 10VG Violet Gold Lightest Blonde delivers vibrant, luminous color that refreshes and enhances your hair without harsh damage. This gentle formula blends violet and gold tones to create a radiant, multidimensional blonde that brightens your look while maintaining softness and shine. Perfect for those seeking effortless color refreshment and subtle warmth, it revitalizes your hair with every application, leaving strands silky and vibrant. Elevate your blonde with a rich, lasting hue that glows with natural brilliance.