Joico LumiShine Demi-Permanent Liquid Hair Color in 7N Natural Medium Blonde delivers vibrant, natural-looking color with a shine-enhancing formula. Perfect for refreshing your blonde or adding subtle warmth, this gentle liquid color effortlessly blends to brighten your hair without harsh chemicals, leaving it soft and luminous. Its demi-permanent coverage provides long-lasting vibrancy while conditioning strands for a healthy finish. Transform your hair with brilliance and care in every application.