Experience vibrant, long-lasting color with Joico LumiShine Demi-Permanent Liquid Hair Color in 9VG Violet Gold Light Blonde. This rich blend enhances your hair with multidimensional violet and golden tones, leaving it luminous and radiant. Its gentle formula conditions as it colors, ensuring soft, healthy-looking hair without the commitment of permanent dye. Perfect for refreshing your look or adding subtle warmth and depth, this 2 fl. oz. treatment delivers salon-quality results from home. Elevate your style with a brilliant shine that turns heads wherever you go.